What Every NFL Fan Should Know about Chip Kelly

For the fans of Philadelphia—know that I hate this, but there are some important elements to Charles “Chip” Kelly you should know about and his unique offense.  I am taking time from our own bowl coverage to continue our mission at FishDuck.com, and that is inform and help other fellow fans learn about the Chip Kelly Oregon Spread Offense and what makes this coach so unique.

There are over FIFTY instructional videos and FORTY text articles with diagrammed screenshots on this website that can help you learn more about this amazing offense, but knowing the time component involved—let me give you some referrals that will bring you up to speed inside an hour of viewing and reading.  (Sportscasters have been so wrong in their coverage of Chip over the past two years, and why they didn’t take this hour…is a mystery)  Go to the right margin and look for links that tell you what this site is about (What is a FishDuck?) and why we no longer use video.  Our visitor numbers have exploded whether we use video or text explanations….

Go to the grey tabs above and click on “Directory” and then scroll down and look for the Tutorials about the Oregon Spread Offense.  There are two coaching clinic articles (White Papers) Chip presented to NIKE Coaching Clinics in the past and they are quite interesting and help with his fundamental concepts.



Some of that reading gets dry, and that is no surprise since it is geared to fellow coaches.  Want to learn about the offense through quick examples and then see real game action set to music?  Heck yeah!  These videos are the Flagship features of what FishDuck.com was founded upon.  We have grown into other areas since, but these videos are currently viewed between 30,000 to 40,000 times a month from fans, players and coaches around the world.  (I know…I get the emails)  This is a FUN way to learn, and I will admit right up front that I am not a coach or former college football player, but simply someone who wanted to learn and I got help from a ton of coaches in making these.  ENJOY!

The first one below is one of two primary plays that Chip bases his offense upon and is the cornerstone play, and the most watched video of all.  Play special attention as to WHY the Zone Read works well, in particular the shifting of blocking responsibilities.


If you’re going to learn about the Inside Zone Read, then you better get versed on the other fundamental play of the Oregon offense, the Outside Zone Read. This was filmed at the home studio and includes our silly dog (Abbie) in this video.  I am not a video professional, just someone who wants to share and have fun with this while learning.



What play has scored the most touchdowns and made close first downs for Oregon?  The Power Play, and this is a key play in every NFL offense.  It is fun to note that many of the examples come from a USC game where Chip obliterates Pete Carroll’s Trojans.  (Now at Seattle Seahawks) Chip has adapted the Power Play (Below) to the Spread Offense and made it deadly.


Oregon has the most unique Triple Option play on the planet; we do not attack one side of the LOS with three option choices like a Veer, but BOTH sides of the LOS and stretch the defense into big gaps.  Which way will the play go?  Unknown!  Since it could go either way (like we’re straddling a fence) I call it Oregon’s Straddled Triple Option below.  This play has also been altered in key games, thus recognizing the basic look is essential.


Chip Kelly made a shift in his formation after the first four years of running the offense; he still runs the plays above in their old formation, but more often now runs them out of the new Universal Formation discussed below.  You still need the foundation videos above to understand the key components, but this video will help for what you will undoubtedly see on the field next fall.


Everybody knows about his up-tempo style and Spread Offense, but what few notice is his game planning for opponents.  Watch (below) how he outfoxes Stanford’s (Now 49er coach) Jim Harbaugh.  This is one of my most entertaining, yet informative videos.


There are two other videos that show examples of unique game plans below this one in the Directory and I highly suggest viewing them for good insight into how Chip will throw an opponent off balance.  This game plan below by Chip put more points on USC this year than any Pac-12 game…


Does Oregon have a fifth fundamental play?  It would have to be the play featured in this video, and one that I thought would be the most important of the season.  It is a variation of the old Green Bay Sweep, with a touch of Chip Kelly Zone Read.  (Below)  It was also created with new video equipment and software for a better overall production value.


Want more?  In two hours you can master the Chip Kelly Offense…it IS that easy!  Below are variations and additions to the offense that he augmented his playbook with this last season.





This has been a blast learning about Chip’s Spread Offense and watching it evolve over the last two seasons.  There is no other site that has a team of analysts that have studied the components of this offense to the degree that we at FishDuck.com have.  Beware of the majority of journalists on this, as most in the college game have missed crucial parts in their telecasts, and NFL analysts had me laughing recently at some of their comments.  Sources to turn to are a couple of coaching websites, the infamous Chris Brown of Smartfootball.com, and FishDuck.com as the only really reliable sources for information about the Chip Kelly Oregon Spread Offense.

I can be reached at Charles@fishduck.com or 541-915-4541 (Media only please as always) for further consultation.  We have a forum for fan discussion (see grey tab above) and welcome comments below.  For Media outlets the FishDuck.com team stands ready to help.

If Chip Kelly stays at Oregon—it will be a most fascinating time to continue study of his emerging offense.  If he takes on the NFL challenge, then watching the integration of his coaching principles and offense will be one of the most entertaining projects to witness in our football lifetime.  We at FishDuck.com look forward to learning more regardless of the direction this exceptional coach takes.

Charles Fischer


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Charles Fischer

Charles Fischer

Charles Fischer has been an intense fan of the Ducks for thirty years and has written reports on football boards for over a dozen years. Known as “FishDuck” on those boards, he is acknowledged for providing intense detail in his scrimmage reports and in his Xs and Os play analyses. He and his wife Lois, a daughter, Christine, and their dog (Abbie) reside in Eugene, Oregon, where he has been a financial advisor for 30 years serving clients in seven different states. He does not profess to be a coach or analyst, but simply a “hack” that enjoys sharing what he has learned and invites others to correct or add to this body of Oregon Football! See More...

  • Brownsorno1

    I’m a Browns fan with a home in Lake Oswego. I’ve seen enough to know this guy more then likely would be a above average head coach. and after this last one we had…so would Minnie Mouse.

    Browns or no one

  • timmycouch

    reader from cleveland who discovered this site yesterday. great stuff guys, really awesome insight. as the other poster said i hope its Browns or bust. if we can’t have him I hope this site gets to keep him. either way i hope this site carries on strong as this is really really good information.

  • flyeaglesfly

    as an avid eagles fan, i think chip will have a lot of fun implementing his offense with lesean mccoy and bryce brown. they might not be as fast as james or barner but if you’ve seen mccoy play, you know he was barry sanders-esque moves!

    • juggadore

      bryce brown is pretty fast..

  • iggles fan

    Thanks for the great and informative videos and analysis. This discussion of Xs and Os and how the offense is designed to work is really well done. Much better stuff here than the sports media analysis ever puts out. Looking forward to seeing what Kelly comes up with in the NFL. Good luck to you Oregon fans in finding the right guy to keep the program at the top!

  • This stuff is awesome.

  • Well, there goes my weekend. This is an incredible resource. I’m excited to see what Kelly does with the Eagles offense. Seems like a perfect fit for LeSean McCoy and the athletic (when healthy) Eagles offensive line.