Most people simply see the “O” as Oregon’s logo, but, in reality, it’s a little more than that. Nike designed the logo in collaboration with the university in 2001 to represent athletics. Then, in 2003 it became the school’s official trademark. But what does this design represent? Because of course, since Nike designed it, it must represent something.
The University of Oregon is most known for two sports: track and field and football. So, of course, both of those sports are represented in Oregon’s logo.
Since this is Track Town, USA, the inside of the “O” is the outline of Hayward Field. It’s the place where many legends ran and where our very own “Uncle” Phil Knight began his revolution of better track shoes.
As you probably guessed by now, the outside of the “O” is the outline of Autzen Stadium. Autzen is where fans gather on Saturdays in the fall to watch the mighty Ducks destroy their opponents. It’s where fans bleed green and yellow and where NFL prospects develop into NFL players.
Now you know.