Facebook Data Reveals Oregon Football’s Fandom and more

Kevin Cline

Using Facebook data, a map has been unveiled which dissects fan loyalty across the United States, pin-pointing it all the way down to each county.   Immediately, the Oregon green sticks out as the Ducks dominated the west with green in 10 states.  Surprisingly, Oregon beat out the purple of the Washington Huskies up north, and there is no sign of Oregon State orange anywhere.

Besides the obvious fan breakdown in the map, it can also be used to understand Oregon’s recruiting trends and even possibly Oregon’s expansion eastwards.  The Ducks have cemented their recruiting in the state of Oregon and are now starting to rely more heavily on athletes primarily from Washington and California.  For example, as we speak four-star safety Bishard Baker from Bellevue, Washington, is being courted by Washington and Oregon.  The fact that Baker is deliberating between these two schools should be considered a victory in Oregon’s camp, with the Ducks possibly able to steal a Washington kid from the huskies.

Currently the Ducks have seven players from Hawaii and Texas on their roster.  This should be surprising since Hawaii is covered in green while the state of Texas does not even have one green county.  The Ducks’ popularity in Hawaii can be attributed with the emergence of star quarterback Marcus Mariota.  Texas has also provided the Ducks with some quality players such as Lamichael James, Darron Thomas and current players such as Bralon Addison and Chance Allen.  With the emergence of these star players from the state of Texas in the past years, expect the color green to be in some Texas counties soon.

Overall, this map reflects the efforts that have been made by the social media team in the Oregon Athletics Department.  They have pushed the Oregon Ducks as a #NationalBrand, garnering immense interest from fans outside the state.  People as far as Montana have become Duck fans and the interest is only growing.  If the Ducks’ football program maintains their success on the field, with a boost from the aforementioned social media team, they would strengthen their case as a national powerhouse, both on and off the field.

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