When Larry Scott was named commissioner of what was then the Pac-10 in 2009, it was immediately clear he wasn’t going to follow the status quo. He took some time to evaluate what was working, what wasn’t and what needed to happen in order for the conference to become a leader in college athletics.
Early in that process, he identified a problem: There was no true marketing or ticketing presence at the conference level. It was up to each school to sink or swim on its own, a set of circumstances that produced varying degrees of success.
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