Oregon Culture: The Men of Oregon

Men of Oregon embody respect, leadership, and selflessness.

In Eugene, the days of losing seasons seem to be far in the rear-view mirror. With two national title appearances in five years, and a slew of BCS bowl wins under the program’s belt, the Oregon Ducks have ascended to the top of the college football landscape.

Without a doubt, Oregon has one of the most talented rosters in college football, but there is so much more to the Ducks than meets the eye. The success starts underneath all the glitz and glamour of the uniforms and facilities — it starts at the foundation of what it means to be “Men of Oregon.”

Being a man of Oregon is “A philosophy, a mindset, a goal,” according to head coach Mark Helfrich. Former wide receiver, Keanon Lowe described it as, “First and foremost about being respectful — just being respectful to the game of football. That means showing up on time, working as hard as you can, putting in extra work, and just being mature about any situation you’re put in.” Those values were passed down to Lowe, thus he passed the same ideals down to younger guys after him.

Marcus Mariota is the perfect example of what it means to be a man of Oregon.

Kevin Cline

Marcus Mariota is the perfect example of what it means to be a man of Oregon.

We know that having talent helps to win football games, but does that talent come at a cost? With all the success Jameis Winston had at Florida State, the off-field incidents certainly added drama that surrounded the football program — a stark contrast from that of Marcus Mariota, whose worst offense while in college was a speeding ticket. Talent certainly is important, but it’s not always linear.

This is not to say the Ducks haven’t had their bad eggs, as there are rule-breakers at every school. Under the lead of Helfrich, the Ducks have become men of honor and respect. It wasn’t too long ago, however, that the Ducks were making headlines for the wrong things.

It was in 2009 when Abe Asher of Oregon Sports News pointed out, “Chip’s first year, if you remember, was a total disaster off the field.” LaGarrette Blount was almost suspended for the entire season after punching a Boise State’s Byron Hout after the week 1 loss on the blue turf. Troubles remained during the following season as well; LaMichael James had an incident with his girlfriend and was suspended for the 2010 season opener, Jeremiah Masoli was suspended for the entire season after pleading guilty to theft, and Cliff Harris’s issues continued, ultimately leading to him being cut from the team.

Coach Helfrich has learned from Oregon’s history, and has vowed not to let players get away with immature acts. Rob Moseley, Editor in Chief of GoDucks.com, quoted Helfrich as saying, “As soon as you make one exception, then you make three, then you make five, and it’s a mutiny.”

Mark Helfrich could be the best Oregon coach ever if his success continues.

Kevin Cline

Mark Helfrich could be the best Oregon coach ever if his success continues.

Chip Kelly revolutionized college football and elevated the Oregon program to new heights, but Helfrich has brought a new standard to the Oregon program. Not just in terms wins, but in terms of culture — and the players have bought in too. Each guy on the roster believes in Helfrich and the philosophies of the entire coaching staff as a whole. Since Helfrich took over, there has been a clear shift in overall leadership within the program, both from the coaches and the players. Carmine Gallo of Forbes stated that, “Oregon coaches have discovered that culture matters and it matters a lot, especially when it comes to leading young people.”

Some say the culture started with the uniforms, but that is just one piece of the puzzle. The uniforms, the “Win The Day” mindset, the speed of the offense, the focus on metrics, the belief in respect but the bravado to say screw tradition — this has all made Oregon what it is today. The sudden success of the Ducks has caught the attention of coaches across the nation, and many have tried to copy the Oregon formula. According to Dennis Dodd of CBS Sports, former offensive tackle Jake Fisher, said, “You can duplicate it, but it’s the culture and the guys on the team that make it what it is.”

Men of Oregon embody respect, leadership, and selflessness.

Craig Strobeck

Men of Oregon embody respect, leadership and selflessness.

If this mature culture remains as the core of the football program, it can become a way of life for years to come. When everyone buys into the message and what the program stands for, that message becomes a fundamental belief within the organization and helps to keep players on the right path. It’s clear that there is a correlation between the lack of recent off-field incidents and the cultural refinement since coach Helfrich took over.

If Chip Kelly started the summit, so to speak, Mark Helfrich will be the one to take this team to its peak. Oregon’s culture has created a winning mind set, and that is why players from all around the country “ooh” and “awe” at the chance of being an Oregon Duck. With one of the younger Duck rosters of recent memory, having a strong grasp of what it means to be a man of Oregon is paramount for sustained success in Eugene.

Top photo by Kevin Cline

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Nik Brownlee

Nik Brownlee

University of Oregon alumnus and Duck football fanatic. Born in Eugene and raised in Autzen Stadium, sports are the foundation for who I am. Passionate about fitness, the outdoors and making people laugh. If I'm not talking about sports, chances are I'm listening to my music too loud.

  • Michael Oaks

    Excellent article Nic Brownlee! As a duck fan back in the day when John Mckay played halfback for the ducks in 48. The first time I ever heard the expression “Men of Oregon” was from Bill Bowerman! He was right! Those track teams of his were truly men of Oregon. It’s carried over to all of our programs. Even the women use the phrase ” Women of Oregon” with the same sense of pride as the men. When you coach tells these kids, many of whom are just out of high school, that they are “Men of Oregon” I’m sure that is the highest compliment a coach can deliver to his team. Not just “Man of Oregon” but as a team, “Men of Oregon”.

  • goducks58

    Nicely written, Nik. Thank you.

  • John John

    chip kelly is an innovator, He created the oregon offense and the defense that must mirror it : that high speed no huddle read option macine system. It is what helfrich learned from Kelly, inherited from kelly, and what helfrich is the beneficairy of because of Chp Kelly;s innovative and creative mind. Helfrich more than anyone else would surely be the first to admit that he didnt invent anything. He is simply the most excellent student of running kelly’s system. That system is a machine. It is plug and play in so many ways and senses. It can insert and replace players and make those who play in it seemingly perform at highr than average levels of performanc and achivements. It is Chip kellys; system, and Helfrich is the protege who has done very well to learn it and continue running it. But the master and the high credit and accolades belong first and foremost to kelly for his mind, his innovations, and his teaching of it to Helfrich. Helfrich has not done anything nearly as comparable yet as what kelly did in developing and installing his system at oregon. Dont insult or diminish the master by confusing the student and the protege with the genuius and the uniqueness that kelly is responsible for.


    Good stuff Nik!

  • Mike Green

    yes, and yes of course, but…

    what about the dismissal of Tyrell Robinson???
    He could have helped the Ducks win the natty — the inside LB play was horrible

    yes, get good character — but it is a balancing act in how to discipline teenagers