Learning from Oregon’s Championship Fashion Fail

Brian Libby FishWrap, FishWrap Archive

We don’t just love our school colors—we win in them When Oregon underwent a radical Nike-designed uniform change beginning with the 1999 season, the message was clear: what you wear says something important about you. The Ducks, save for the occasional Rose Bowl every few decades, had never been a traditional powerhouse. Why not claim the future with innovative, constantly changing …