Track & Field at the Crossroads

Mike Merrell FishWrap, FishWrap Archive 0 Comments

Mike Merrell’s Three-and-Out With the upcoming NCAA Track & Field Championships – and with the utter failure of the preliminary rounds as spectator events — those who oversee the events ponder what to do to generate more spectator interest, and, presumably, therefore more dollars. But maybe efforts to promote track & field should be made with something besides dollars in mind. …